The newest iPhones models went on sale around the world on Friday and fans were ardently forming long queues in front of Apple stores to choose their smartphones.

Numerous Japanese were queuing up for the new superior and thinner iPhone 6 and iPhone 6 Plus at Apple stores in Tokyo earlier than the doors opened at 8 a.m.

Japan’s three biggest mobile phone carriers — KDDI Corp, Softbank Mobile Corp and NTT Docomo Inc — were increasing their marketing drive to holdup customers.

Apple Inc. said pre-orders for the most recent models have surpassed 4 million worldwide in the initial 24 hours.

The iPhone 6 and iPhone 6 Plus hit the market on Friday in Japan and nine other markets together with the United States, France, Germany, Hong Kong, Australia and Britain.

The new phones will be also accessible in more than 20 additional countries next Friday, together with Italy, New Zealand, Russia, Saudi Arabia, Taiwan, Turkey and the United Arab Emirates.